Selling a home does not start on Funda. It starts with understanding what makes a home special, who it is for and how best to bring that story to market.
That is why we look beyond living space, location and asking price. We analyse the market, identify the right target audience and develop a sales strategy suited to your home and the moment.
From pricing strategy and styling to photography, marketing, viewings and negotiations: every element must serve the same goal. Creating maximum interest among the right buyers and achieving the best possible sales result.
What is a realistic asking price? Who is the most promising buyer? When do we bring the home to market, and how do we ensure it stands out?
A successful sale starts with making the right choices before the home is published. We therefore begin by mapping the home, the market and the target audience. Based on this, we determine the strategy together.
For anyone who does not simply want to put their home online, but wants to position it deliberately.
Our agents know the housing markets in Amsterdam and Utrecht inside out and understand what motivates buyers. At the same time, our marketing experts, photographers and stylists focus on the presentation and the story around the home.
This brings market knowledge and marketing together in one sales strategy.
We manage the full process: from the initial valuation and pricing strategy to styling, photography, marketing, viewings, negotiations and legal completion. For each home, we assess which resources genuinely add value. No standard package, but an approach tailored to the home, target audience and market.
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Our agents are NVM certified and work with up-to-date market information every day. We combine data with local market knowledge and experience to value homes realistically and position them strongly.
As part of CBRE, we also have access to a broad national and international network. Where relevant, we use this network to reach the right target audience. Eefje Voogd Makelaardij also holds specialist expertise as an MVA Certified Expat Broker and MVA Ground Lease Expert.
We consider recent transactions, comparable homes, the condition and location of the property, and current market developments. We combine this data with our own knowledge of the local market. This results in a well-supported valuation and an asking price aligned with the chosen sales strategy.
This varies by home and by moment. Sometimes broad visibility is the best route; in other cases, an off-market sale, targeted campaign or specific bidding strategy works better. After our initial meeting, we advise which approach we believe offers the greatest chance of the best result.
Funda is an important channel for many homes, but our approach goes further. We use our own channels, database and social media, as well as PR and targeted marketing where relevant. Through the CBRE network, we can also reach a broader national and international audience.
We organise and host the viewings and keep you informed of responses and interest throughout the process. Once offers are received, we advise you on the best next step and negotiate both price and terms on your behalf.
The costs depend on the home and the chosen approach. During our initial meeting, we discuss our fee and any additional sales and marketing costs in advance, so you know exactly what to expect.
Strategic real estate advice based on market knowledge, data and years of experience.
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